Who are we trying to reach?
• Hoist/winch military operators of rotorcraft & fixed-wing aircraft, worldwide (armies, air
forces, navies, coast guards, SAR, special operations)
• Hoist/winch civil operators of rotorcraft, worldwide (law, medical, rescue, industrial)
• OEMs (new programs & platforms)
• Key influencers – includes pilots, maintenance & service providers, engineering,
procurement entities, OEMs (retrofit & options), trade press

Messaging:

1. FOCUSED AND DEDICATED TO HOIST AND WINCH PRODUCTS & SERVICES
Breeze-Eastern is the world’s only dedicated hoist and winch provider – that singular focus
on a core set of products is all we do. And we do it well.
Desired Takeaway: “Breeze-Eastern knows hoists & winches. Period. No distractions.”
10

2. SUPERIOR PRODUCTS AND A LEGACY OF PRODUCT RELIABILITY
Breeze-Eastern’s product reliability is second to none. For customers, reliability is the highest
priority and they need to know that their hoist/winch will perform as required, for every
mission, every time.
Desired Takeaway: “Breeze-Eastern products are the most reliable and when lives are on the
line; the ones I depend on for my mission success.”

3. A RENEWED FOCUS AND COMMITMENT TO CUSTOMER SERVICE
Breeze-Eastern has recently reorganized and is focused on 100% customer satisfaction for
service and support. Mission-critical availability of spares and services is tantamount for our
customers. Follow-through is key – lives are on the line.
Desired Takeaway: “Superior customer service and support is not just lip-service at
Breeze-Eastern – it is our business mission and ingrained in our culture.”